Social media has become an indispensable part of modern marketing strategies.
Businesses and marketers have recognized the potential of using social media to engage, connect, and communicate with their target audience.
Managing multiple social media platforms, however, can take time and effort.
This is where social media management tools come in handy.
To help you choose the right tool for your business, we’ve compiled a list of the 17 best social media management tools of 2023.
This comprehensive buyer’s guide will help you make an informed decision based on your specific needs and objectives.
Hootsuite
Hootsuite has been a popular social media management tool for many years.
It offers a comprehensive suite of features, including scheduling, monitoring, analytics, and team collaboration.
Hootsuite supports social networks like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
The tool’s user-friendly interface and affordable pricing make it an excellent choice for businesses of all sizes.
Advantages:
A comprehensive suite of features
User-friendly interface
Supports multiple social networks
Disadvantages:
Some features may require additional payment
Analytics not as in-depth as some competitors
Free Trial: Yes, 30 days
Pricing: Plans start at $19/month
Buffer
Buffer is another well-known social media management tool focusing on scheduling and analytics.
It supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest, allowing you to easily schedule your content across multiple platforms.
Buffer also provides insights into your social media performance, helping you make data-driven decisions.
Advantages:
Simple and intuitive interface
Excellent scheduling and analytics features
Supports multiple social networks
Disadvantages:
Limited engagement and monitoring features
Free Trial: Yes, 14 days
Pricing: Plans start at $15/month
Sprout Social
Sprout Social is an all-in-one social media management tool that covers publishing, engagement, analytics, and team collaboration.
It integrates with Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Sprout Social’s Smart Inbox feature streamlines the management of your social media interactions while its reporting tools provide valuable insights into your social media performance.
Advantages:
Comprehensive feature set
Smart Inbox for streamlined engagement
Robust reporting tools
Disadvantages:
Higher price point compared to competitors
Free Trial: Yes, 30 days
Pricing: Plans start at $99/month
Agorapulse
Agorapulse is a comprehensive social media management tool that covers scheduling, engagement, monitoring, reporting, and team collaboration.
It supports Facebook, Instagram, Twitter, LinkedIn, and YouTube. Agorapulse’s unique feature, Social Inbox, helps you manage all your social media messages in one place.
The platform’s in-depth analytics and reporting tools make it an excellent option for businesses that want to optimize their social media strategy.
Advantages:
A comprehensive suite of features
Social Inbox for efficient engagement
In-depth analytics and reporting
Disadvantages:
The interface may feel overwhelming for some users.
Free Trial: Yes, 28 days
Pricing: Plans start at $79/month
Sendible
Sendible is a powerful social media management tool for agencies and businesses managing multiple clients.
It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
Sendible offers robust features, including scheduling, analytics, monitoring, and collaboration tools.
Its white-label solution enables you to offer your clients a branded social media management platform.
Advantages:
Designed for agencies and multi-client management
Robust features and collaboration tools
White-label solution available
Disadvantages:
It can be expensive for small businesses
Free Trial: Yes, 14 days
Pricing: Plans start at $29/month
SocialBee
SocialBee is an excellent social media management tool for content curation and scheduling.
It supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest. SocialBee offers evergreen content recycling, which helps you maintain a consistent social media presence with minimal effort.
The platform also integrates with third-party tools like Pocket and Quuu to help you discover and share high-quality content.
Advantages:
Content curation and evergreen recycling
Integrates with third-party content discovery tools
Affordable pricing
Disadvantages:
Limited analytics and reporting features
Free Trial: Yes, 14 days
Pricing: Plans start at $19/month
eClincher
eClincher is a comprehensive social media management tool that offers scheduling, publishing, monitoring, analytics, and collaboration features.
It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. eClincher’s Auto Post feature with smart queues helps you automate your content posting,
while its analytics and reporting tools provide valuable insights into your social media performance.
Advantages:
A comprehensive suite of features
Auto Post with smart queues
In-depth analytics and reporting
Disadvantages:
The interface may feel dated compared to competitors.
Free Trial: Yes, 14 days
Pricing: Plans start at $59/month
ContentCal
ContentCal is a user-friendly social media management tool focusing on content planning, collaboration, and scheduling.
It supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest. ContentCal’s visual calendar interface allows you to plan and organize your content more efficiently.
Its built-in analytics and reporting tools help you monitor your social media performance and optimize your strategy.
Advantages:
User-friendly interface
Visual content calendar
Built-in analytics and reporting tools
Disadvantages:
Limited social listening and engagement features
Free Trial: Yes, 14 days
Pricing: Plans start at $17/month
CoSchedule
CoSchedule is a social media management tool that integrates with various marketing tools, including content marketing, email marketing, and project management.
It supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
CoSchedule’s Marketing Calendar provides a visual overview of your entire marketing strategy, making it easy to plan, schedule, and execute your campaigns.
Its analytics features help you measure your social media performance and make data-driven decisions.
Advantages:
Integrates with various marketing tools
Marketing Calendar for a visual overview
Robust analytics features
Disadvantages:
It can be expensive for small businesses
Free Trial: Yes, 14 days
Pricing: Plans start at $29/month
Later
Later is a social media management tool specifically designed for Instagram, though it also supports Facebook, Twitter, and Pinterest.
Later focuses on visual content planning and scheduling, making it perfect for businesses with a strong focus on visuals.
Its drag-and-drop calendar interface and built-in analytics tools make creating, scheduling, and analyzing your Instagram content easy.
Advantages:
Designed specifically for Instagram
Visual content planning and scheduling
Built-in analytics tools
Disadvantages:
Limited features for other social networks
Free Trial: Yes, the basic free plan is available
Pricing: Paid plans start at $12.50/month
Falcon.io
Falcon.io is a social media management tool that offers an extensive range of features, including publishing, engagement, listening, advertising, and analytics.
It supports Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Falcon.io’s intuitive interface and powerful features make it an excellent choice for businesses looking for a comprehensive social media management solution.
Advantages:
A comprehensive suite of features
Intuitive interface
Supports multiple social networks
Disadvantages:
Higher price point compared to competitors
Free Trial: Yes, upon request
Pricing: Contact Falcon.io for a custom quote
MavSocial
MavSocial is a social media management tool focusing on visual content management and scheduling.
It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
MavSocial’s built-in visual content library and editing tools make creating eye-catching social media posts easy.
The platform also offers robust analytics and reporting features to help you optimize your social media strategy.
Advantages:
Focus on visual content management
Built-in visual content library and editing tools
Robust analytics and reporting features
Disadvantages:
Limited engagement and monitoring features
Free Trial: Yes, 7 days
Pricing: Plans start at $19/month
SocialPilot
SocialPilot is an affordable social media management tool that offers scheduling, analytics, and collaboration features.
It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
SocialPilot’s user-friendly interface and affordable pricing make it an excellent option for small businesses and agencies seeking a reliable social media management solution.
Advantages:
Affordable pricing
User-friendly interface
Supports multiple social networks
Disadvantages:
Limited collaboration and team management features
Free Trial: Yes, 14 days
Pricing: Plans start at $30/month
Loomly
Loomly is a social media management tool that emphasizes collaboration and workflow management.
It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
Loomly’s features include post ideas, approval workflows, and scheduling, making it perfect for teams that require a streamlined content creation process.
Its analytics and reporting tools help you track your social media performance and optimize your campaigns.
Advantages:
Emphasizes collaboration and workflow management
Approval workflows for streamlined content creation
In-depth analytics and reporting tools
Disadvantages:
Limited social listening and engagement features
Free Trial: Yes, 15 days
Pricing: Plans start at $25/month
Zoho Social
Zoho Social is a social media management tool that integrates with the Zoho suite of business applications.
It supports Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Zoho Social offers scheduling, monitoring, analytics, and team collaboration features.
Its integration with the Zoho ecosystem makes it an excellent choice for businesses using Zoho products.
Advantages:
Integrates with the Zoho suite of business applications
Supports multiple social networks
Comprehensive feature set
Disadvantages:
The interface may feel overwhelming for some users
Free Trial: Yes, 15 days
Pricing: Plans start at $15/month
Publisher
Publer is an affordable and easy-to-use social media management tool that offers scheduling, analytics, and collaboration features.
It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
Publer’s signature feature, Superpower, allows you to create and schedule up to 500 posts simultaneously.
Its analytics and reporting tools help you monitor your social media performance and make data-driven decisions.
Advantages:
Affordable pricing
Easy-to-use interface
Unique Superpower feature for bulk scheduling
Disadvantages:
Limited analytics and reporting features
Free Trial: Yes, the basic free plan is available
Pricing: Paid plans start at $10/month
Crowdfire
Crowdfire is a social media management tool focusing on content curation and scheduling.
It supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Crowdfire’s content recommendation engine helps you discover and share relevant content, while its scheduling features ensure a consistent social media presence.
Its analytics tools provide insights into your social media performance, allowing you to optimize your strategy.
Advantages:
Content recommendation engine for content curation
User-friendly scheduling features
Supports multiple social networks
Disadvantages:
Limited analytics and reporting features
Free Trial: Yes, 14 days
Pricing: Plans start at $9.99/month
Choosing the right social media management tool is crucial for effectively managing your online marketing efforts.
This comprehensive buyer’s guide has provided you with a list of the 17 best social media management tools of 2023.
When selecting the right tool, consider your business’s specific needs, objectives, and budget.
Each platform offers unique features and capabilities, so take the time to evaluate which one aligns best with your marketing strategy and goals.
Remember, the perfect social media management tool saves you time and effort and helps you make data-driven decisions, engage with your audience more effectively, and ultimately grow your online presence.
With the right tool in place, you’ll be well on your way to streamlining your social media marketing efforts and achieving your desired results.