With the exponential growth of email marketing and the increasing need to reach out to customers in a personalized, efficient way, ensuring the deliverability of your emails has become more critical than ever before.
Email deliverability tools are crucial for getting your emails into the inboxes of your target audience and avoiding the dreaded spam folder.
Numerous email deliverability tools are available on the market, each with unique features and benefits.
In this comprehensive buyers guide, we have compiled a list of the 13 best email deliverability tools of 2023, helping you make an informed decision in choosing the right tool for your business.
SendGrid
A versatile and reliable email delivery service, SendGrid is designed for businesses of all sizes.
Its robust platform offers powerful email deliverability features like spam filter testing, feedback loop processing, and dedicated IP addresses.
SendGrid’s advanced analytics and reporting tools provide in-depth insights into your email campaigns, allowing you to optimize your sending strategy for maximum deliverability.
Advantages:
High deliverability rates
Easy integration with popular platforms
Comprehensive analytics and reporting
Disadvantages:
Limited customization options for email templates
No built-in email editor
Free trial: Yes, 30-day free trial
Pricing: Starts at $14.95/month
Mailgun
Mailgun is a popular choice for developers, thanks to its powerful APIs and extensive documentation.
The platform offers advanced email deliverability features such as email validation, spam filtering, and dedicated IPs.
Mailgun’s comprehensive logs and analytics provide detailed information on your emails’ delivery status and performance, making it easier to troubleshoot any issues that may arise.
Advantages:
Powerful API for developers
Efficient email validation tools
Advanced analytics and tracking
Disadvantages:
The steeper learning curve for non-developers
Limited pre-built email templates
Free trial: Yes, flexible free trial
Pricing: Starts at $35/month
Postmark
Postmark is an email delivery service that ensures your transactional emails arrive in your recipients’ inboxes.
The platform offers advanced email deliverability features like dedicated IPs, domain and link tracking, and real-time delivery monitoring.
Postmark’s user-friendly dashboard provides valuable insights into your email performance, helping you optimize your sending strategy.
Advantages:
Fast email delivery
Great customer support
Detailed documentation
Disadvantages:
Primarily focused on transactional emails
No built-in email editor
Free trial: Yes, 30-day free trial
Pricing: Starts at $10/month
Amazon SES
Amazon Simple Email Service (SES) is a reliable, cost-effective solution for businesses looking to improve their email deliverability.
With Amazon SES, you can leverage the power of Amazon Web Services (AWS) infrastructure to send your emails.
The platform offers features like dedicated IPs, IP address pools, and reputation monitoring.
Amazon SES’s integration with other AWS services like AWS Lambda and Amazon S3 makes it a popular choice for developers.
Advantages:
Highly scalable and cost-effective
Integration with other AWS products
High deliverability rates
Customizable email-sending options
Disadvantages:
It can be complex to set up for non-technical users
Limited marketing features
Limited support options
Free trial: Amazon SES offers a free tier that includes 62,000 emails per month for up to 12 months.
This allows you to test the service before committing to a paid plan.
Pricing: Amazon SES offers a pay-as-you-go pricing model with no minimum fees or upfront costs.
The cost per email varies depending on the destination and type of email.
For example, sending an email to a recipient in the US costs $0.10 per 1,000 emails, while sending a marketing email to a recipient in India costs $0.21 per 1,000 emails.
Mailchimp
Mailchimp is a well-known email marketing platform offering robust email deliverability features.
The platform provides dedicated IPs, email authentication, and spam filter testing to ensure your emails land in your recipient’s inboxes.
Mailchimp’s detailed reporting and analytics tools help you monitor and improve the performance of your email campaigns.
Advantages:
Intuitive drag-and-drop email builder
Powerful integrations and automation tools
Strong analytics and reporting
Disadvantages:
Limited email deliverability features
It may be expensive for high-volume senders
Free trial: Yes, a limited free plan is available
Pricing: Starts at $9.99/month
SparkPost
SparkPost is an email delivery service designed for developers, offering powerful APIs and extensive documentation.
The platform provides features like real-time analytics, dedicated IPs, and email validation to improve your email deliverability.
SparkPost’s Predictive Email Intelligence feature uses machine learning to optimize your sending strategy, enhancing your email performance.
Advantages:
In-depth email analytics
Scalable for large volumes of emails
Adaptive email delivery features
Disadvantages:
Limited customer support options
Higher pricing for lower-volume plans
Free trial: Yes, 30-day free trial
Pricing: Starts at $20/month
GetResponse
GetResponse is an all-in-one marketing platform that includes email marketing, marketing automation, and landing pages.
The platform offers advanced email deliverability features like spam filter testing, email authentication, and dedicated IPs.
GetResponse’s extensive reporting and analytics tools help you track the performance of your email campaigns and optimize your sending strategy.
Advantages:
User-friendly interface
Built-in email editor and templates
Marketing automation tools
Disadvantages:
Limited features for advanced users
Higher pricing compared to similar tools
Free trial: Yes, 30-day free trial
Pricing: Starts at $15/month
AWeber
AWeber is a popular email marketing platform offering advanced email deliverability features.
The platform provides dedicated IPs, email authentication, and spam filter testing to ensure your emails reach recipients’ inboxes.
AWeber’s user-friendly interface and extensive reporting tools make monitoring and improving your email performance easy.
Advantages:
User-friendly interface
Powerful automation tools
Good range of integrations
Good customer support options
Disadvantages:
Limited customization options
Limited reporting features
It can be more expensive than other options
Free trial: Aweber offers a 30-day free trial for new customers.
This allows you to test the platform and its features before committing to a paid plan.
Pricing: Aweber offers a range of pricing plans depending on the number of subscribers you have.
Prices start at $19 per month for up to 500 subscribers and increase to $149 per month for up to 25,000 subscribers.
Moosend
Moosend is an email marketing platform offering advanced email deliverability features to ensure your emails land in your recipient’s inboxes.
The platform provides features like dedicated IPs, email authentication, and spam filter testing. Moosend’s real-time analytics and reporting tools help you monitor and optimize your email campaigns for maximum deliverability.
Advantages:
User-friendly interface
Good range of features
Good customer support options
Affordable pricing
Disadvantages:
Limited customization options
Limited reporting features
Free trial: Moosend offers a free plan for up to 1,000 subscribers, which includes access to most of its features.
It also offers a 14-day free trial of its premium plans, which allows you to test the platform and its features before committing to a paid plan.
Pricing: Moosend offers a range of pricing plans depending on the number of subscribers you have.
Prices start at $8 per month for up to 1,000 subscribers and increase to $3,700 for up to 500,000 subscribers.
Sender.net
Sender.net is an email marketing platform focusing on simplicity and ease of use while providing advanced email deliverability features.
The platform offers features like dedicated IPs, email authentication, and spam filter testing.
Sender.net’s user-friendly interface and real-time analytics make monitoring and optimizing your email campaigns easy.
Advantages:
Intuitive email editor and templates
Efficient email deliverability tools
Affordable pricing plans
Disadvantages:
Limited features for advanced users
Limited integrations with third-party platforms
Free trial: Yes, a limited free plan is available
Pricing: Starts at $11/month
Pepipost
Pepipost is an email delivery service emphasizing high email deliverability rates and speed.
The platform provides features like dedicated IPs, email authentication, and real-time delivery monitoring to ensure your emails reach their intended recipients.
Pepipost’s detailed reporting and analytics tools allow you to track the performance of your email campaigns and optimize your sending strategy.
Advantages:
Competitive pricing plans
Efficient email delivery infrastructure
Supports both transactional and marketing emails
Disadvantages:
Limited pre-built email templates
Basic analytics features
Free trial: Yes, 30-day free trial
Pricing: Starts at $25/month
SMTP.com
SMTP.com is an email delivery service that offers advanced email deliverability features to help you maximize the success of your email campaigns.
The platform provides dedicated IPs, email authentication, and spam filter testing to ensure your emails land in your recipient’s inboxes.
SMTP.com’s detailed reporting and analytics tools help you monitor and optimize your email performance.
Advantages:
Advanced automation tools
Highly customizable
Good reporting features
Good customer support options
Disadvantages:
It can be complex for non-technical users
More expensive than other options
Free trial: SMTR.com offers a 14-day free trial, which allows you to test the platform and its features before committing to a paid plan.
Pricing: SMTR.com offers a range of pricing plans depending on the number of subscribers you have.
Prices start at $99 per month for up to 10,000 subscribers and increase to $499 per month for up to 100,000 subscribers.
SendinBlue
SendinBlue is an all-in-one marketing platform that includes email marketing, marketing automation, and CRM.
The platform offers advanced email deliverability features like dedicated IPs, email authentication, and spam filter testing to ensure your emails reach recipients’ inboxes.
SendinBlue’s user-friendly interface and comprehensive reporting tools make monitoring and improving your email performance easy.
Advantages:
Comprehensive email marketing features
Good deliverability rates
SMS marketing capabilities
Disadvantages:
Limited integrations with other platforms
Basic analytics features
Free trial: Yes, a limited free plan is available
Pricing: Starts at $25/month
Email deliverability is crucial for the success of your email marketing campaigns.
By using the correct email deliverability tools, you can ensure your emails land in the inboxes of your target audience and avoid being marked as spam.
Each of the 13 tools listed in this comprehensive buyer’s guide offers unique features and benefits to help you maximize the success of your email marketing efforts.
When choosing the right email deliverability tool for your business, consider factors like ease of use, scalability, pricing, and the specific features that are most important to you.
By investing in a reliable email deliverability tool, you can improve the performance of your email campaigns and ultimately achieve better results for your business.