n today’s digital age, maintaining a positive online reputation is crucial for businesses of all sizes.
With consumers heavily relying on online reviews and social media platforms to form opinions about brands, staying ahead of any potential damage to your brand’s image is essential.
Online Reputation Management Software (ORMS) is an essential tool to help you maintain and improve your company’s online presence.
This comprehensive guide will explore the 14 best ORMS available in 2023 to help you make an informed decision.
Reputation.com
Reputation.com is a top-tier ORMS that offers a range of features, including review management, surveys, social media monitoring, and business listing management.
Its intuitive interface allows users to easily track and respond to online reviews, manage local listings, and monitor social media sentiment.
With advanced analytics and reporting, Reputation.com provides actionable insights to help you make informed decisions to improve your online reputation.
Advantages:
Comprehensive feature set
Intuitive interface
Advanced analytics and reporting
Disadvantages:
It may be overwhelming for smaller businesses
Pricing can be on the higher side
Free trial: Yes, a 14-day free trial is available.
Pricing: Custom pricing based on business needs.
Yext
Yext is an industry-leading ORMS that focuses on helping businesses improve their online visibility through local search optimization.
The platform offers a comprehensive suite of tools, including review monitoring, listing management, and analytics.
Yext’s advanced AI-powered technology scans and updates business listings across various platforms, ensuring your brand’s information is accurate and up-to-date.
Advantages:
Focus on local search optimization
AI-powered technology for listing management
Integration with major platforms and directories
Disadvantages:
Limited social media monitoring capabilities
Pricing can be expensive for smaller businesses
Free trial: Yes, a demo is available upon request.
Pricing: Plans start at $199 per month.
Podium
Podium is a powerful customer interaction platform that focuses on streamlining your communication with customers across multiple channels.
With features like review monitoring, messaging, and feedback collection, Podium allows businesses to manage their online reputation effectively.
Its user-friendly dashboard provides a unified view of all customer communications, enabling businesses to respond promptly to customer inquiries and reviews.
Advantages:
Streamlined customer communication
Unified dashboard for all channels
Effective review monitoring and management
Disadvantages:
Limited analytics capabilities compared to competitors
No social media monitoring
Free trial: Yes, a demo is available upon request.
Pricing: Custom pricing based on business needs.
BirdEye
BirdEye is an all-in-one online reputation management software that provides many tools to help businesses manage and improve their online presence.
Its key features include review monitoring, social media monitoring, review generation, and competitor analysis.
BirdEye also offers advanced customer insights and NPS (Net Promoter Score) tracking, which can help you understand your customer’s sentiment toward your brand.
Advantages:
A comprehensive suite of ORM tools
Advanced customer insights and NPS tracking
Review generation and competitor analysis
Disadvantages:
The interface may be overwhelming for some users
Some features may not be necessary for smaller businesses
Free trial: Yes, a demo is available upon request.
Pricing: Plans start at $299 per month.
Brand24
Brand24 is a powerful social media monitoring tool that focuses on tracking and analyzing online mentions of your brand.
The platform offers a real-time monitoring feature, allowing you to stay up-to-date with any new mentions of your brand across social media platforms, blogs, and online news.
Its comprehensive analytics and reporting capabilities help businesses gain valuable insights into customer sentiment and identify areas for improvement.
Advantages:
Real-time monitoring and analytics
Comprehensive coverage of online channels
Affordable pricing
Disadvantages:
Limited review management capabilities
No local listing management
Free trial: Yes, a 14-day free trial is available.
Pricing: Plans start at $49 per month.
ReviewTrackers
ReviewTrackers is an ORMS that specializes in monitoring and managing online reviews.
The platform aggregates reviews from over 100 review sites, giving you a comprehensive overview of your brand’s online reputation.
With features such as sentiment analysis, review response, and competitor benchmarking, ReviewTrackers provides a wealth of information to help you effectively manage and improve your online reputation.
Advantages:
Specializes in review monitoring and management
Aggregates reviews from over 100 sites
Sentiment analysis and competitor benchmarking
Disadvantages:
Limited social media monitoring capabilities
No local listing management
Free trial: Yes, a demo is available upon request.
Pricing: Plans start at $49 per month.
Mention
Mention is a versatile social media monitoring and ORM tool that tracks your brand’s online presence across various platforms, including social media, blogs, and news websites.
Its real-time monitoring capabilities enable businesses to respond quickly to customer inquiries and negative feedback.
With customizable alerts, Mention ensures that you stay informed about significant changes in your online reputation.
Advantages:
Real-time monitoring and customizable alerts
Comprehensive coverage of online channels
Affordable pricing
Disadvantages:
Limited review management capabilities
No local listing management
Free trial: Yes, a 14-day free trial is available.
Pricing: Plans start at $29 per month.
Trustpilot
Trustpilot is a popular customer review platform offering ORM features, such as review monitoring, generation, and management.
With its global presence, Trustpilot provides businesses valuable insights into customer sentiment from various countries and languages.
Its customizable review widgets make it easy for businesses to showcase their positive reviews on their website and boost their online reputation.
Advantages:
Popular and widely recognized review platform
Review monitoring and generation capabilities
The global presence and multilingual support
Disadvantages:
Limited social media and local listing management features
Trustpilot branding on widgets may not appeal to some users
Free trial: Yes, a free plan with basic features is available.
Pricing: Paid plans start at $199 per month.
Synup
Synup is an all-in-one local marketing and reputation management platform that helps businesses manage their online presence across multiple channels.
With features like review monitoring, local listing, and social media management, Synup enables businesses to maintain a positive online reputation efficiently.
Its robust analytics and reporting capabilities provide valuable insights into customer sentiment, allowing you to make data-driven decisions to improve your brand’s image.
Advantages:
All-in-one local marketing and ORM platform
A comprehensive set of tools and features
Robust analytics and reporting
Disadvantages:
The interface may be overwhelming for some users
It may be more suited for medium to large businesses
Free trial: Yes, a demo is available upon request.
Pricing: Plans start at $30 per location per month.
Sprout Social
Sprout Social is a comprehensive social media platform offering online reputation management features.
Its powerful social listening capabilities enable businesses to track brand mentions, hashtags, and keywords across various social media platforms.
With Sprout Social’s sophisticated analytics and reporting, you can gain valuable insights into your audience’s preferences and sentiments, helping you to make informed decisions to enhance your brand’s reputation.
Advantages:
Comprehensive social media management platform
Powerful social listening capabilities
Sophisticated analytics and reporting
Disadvantages:
Limited review management capabilities
Pricing can be expensive for smaller businesses
Free trial: Yes, a 30-day free trial is available.
Pricing: Plans start at $99 per user per month.
Reputology
Reputology is an ORM tool designed explicitly for multi-location businesses, such as franchises and agencies.
The platform offers review monitoring, response management, and reporting features, enabling businesses to manage their online reputation across multiple locations effectively.
With its centralized dashboard, Reputology provides a holistic view of your company’s online reputation, making it easier to identify trends and areas for improvement.
Advantages:
Explicitly designed for multi-location businesses
Centralized dashboard for all locations
Effective review monitoring and management
Disadvantages:
Limited social media monitoring capabilities
It may not be suitable for single-location businesses
Free trial: Yes, a 14-day free trial is available.
Pricing: Plans start at $25 per location per month.
Grade.us
Grade.us is a review management and marketing platform that helps businesses generate, monitor, and manage online reviews.
Its key features include customizable review funnels, automated review requests, and review response management.
With Grade.us, businesses can efficiently generate more positive reviews, improving their online reputation and attracting new customers.
Advantages:
Customizable review funnels
Automated review requests
Review response management
Disadvantages:
Limited social media and local listing management features
The interface may not be as user-friendly as the competitors
Free trial: Yes, a 14-day free trial is available.
Pricing: Plans start at $90 per month.
SentiOne
SentiOne is an AI-powered social listening and online reputation management platform that helps businesses monitor and analyze online conversations about their brand.
By tracking mentions, hashtags, and keywords across various online channels, SentiOne provides real-time insights into customer sentiment and emerging trends.
Its advanced analytics capabilities enable businesses to make data-driven decisions to optimize their online reputation strategy.
Advantages:
AI-powered social listening and ORM platform
Real-time monitoring and analytics
Comprehensive coverage of online channels
Disadvantages:
Limited review management capabilities
No local listing management
Free trial: Yes, a 14-day free trial is available.
Pricing: Plans start at $299 per month.
Chatmeter
Chatmeter is a local SEO and online reputation management platform for multi-location businesses.
With features such as review monitoring, local listing management, and social media monitoring, Chatmeter enables businesses to manage their online reputation across all locations effectively.
Its advanced analytics and reporting provide actionable insights, allowing businesses to make informed decisions to improve their online presence.
Advantages:
Designed for multi-location businesses
A comprehensive set of ORM tools
Advanced analytics and reporting
Disadvantages:
It may not be suitable for single-location businesses
Pricing can be expensive for smaller businesses
Free trial: Yes, a demo is available upon request.
Pricing: Custom pricing based on business needs.
Choosing the right Online Reputation Management Software for your business is crucial, as it directly impacts your brand’s image and customer relationships.
The 14 tools listed above are among the best options in 2023, each offering unique features and capabilities to help you manage and improve your online reputation.
When selecting an ORMS, consider your needs, budget, and business size to ensure you choose the most suitable option for your organization.
Investing in a powerful ORM tool is a smart move for any business looking to maintain a positive online presence. It allows you to monitor customer sentiment, respond to feedback, and proactively address issues before they escalate.
With the right software in place, you can effectively safeguard your brand’s reputation and drive growth and success in today’s competitive digital landscape.