In today’s highly competitive business landscape, market intelligence is essential for staying ahead of the curve.
With the right market intelligence software, businesses can access valuable insights, track trends, and make informed decisions to achieve their strategic goals.
In this comprehensive buyers guide, we’ve compiled a list of the 12 best market intelligence software of 2023 based on their features, ease of use, and customer reviews.
Keep reading to find the perfect solution for your business.
Meltwater
Meltwater is a market-leading media intelligence platform that provides businesses with comprehensive market data and insights.
With its powerful analytics tools and easy-to-use interface, Meltwater allows users to monitor online and offline media, track industry trends, and analyze competitors.
The software is available in several pricing plans to suit businesses of all sizes.
Key features:
Real-time media monitoring
Sentiment analysis
Competitive analysis
Customizable dashboards
Advantages:
Comprehensive media monitoring capabilities
Sentiment analysis and competitive analysis tools
Customizable dashboards for a tailored experience
Disadvantages:
Pricing can be expensive for small businesses
Limited integrations with third-party tools
Free trial: Yes, contact Meltwater for a custom demo.
Pricing: Contact Meltwater for a custom quote based on your business needs.
Datanyze
Datanyze is a technographic platform that provides users with essential information about their target markets, including technology adoption trends, market share, and customer data.
The software uses a combination of web crawling, data mining, and machine learning to generate accurate and actionable insights.
Datanyze is ideal for sales and marketing professionals looking to identify potential leads and stay ahead of their competitors.
Key features:
Technographics data
Lead generation
Market share analysis
CRM integration
Advantages:
Rich technographic data for better market insights
Lead generation and market share analysis tools
CRM integration for seamless sales and marketing efforts
Disadvantages:
The interface may have a steep learning curve for new users
Limited capabilities outside of technographic
Free trial: Yes, a 7-day free trial is available.
Pricing: Contact Datanyze for a custom quote based on your business needs.
Crayon
Crayon is a comprehensive market intelligence platform designed to help businesses track, analyze, and act on their competitors’ digital footprints.
With its robust feature set and customizable dashboards, Crayon enables users to monitor competitors’ websites, social media channels, and other online activities to stay up-to-date on industry trends and opportunities.
Key features:
Competitor monitoring
Customizable alerts
Battlecards
Integration with sales and marketing tools
Advantages:
Comprehensive competitor monitoring capabilities
Customizable alerts for real-time updates
Battlecards and integration with sales and marketing tools
Disadvantages:
Limited support for offline media monitoring
It may require additional tools for in-depth market analysis
Free trial: Yes, a 7-day free trial is available.
Pricing: Contact Crayon for a custom quote based on your business needs.
SEMrush
SEMrush is a powerful all-in-one marketing toolkit that provides users with various market intelligence tools, including SEO, PPC, content, and social media marketing.
With its extensive feature set, SEMrush allows users to conduct in-depth competitor analysis, track keyword rankings, and discover new opportunities to boost online visibility.
Key features:
Keyword research
Competitor analysis
Traffic analytics
Content marketing tools
Advantages:
All-in-one marketing toolkit with diverse features
In-depth competitor analysis and keyword tracking
Traffic analytics for better marketing strategies
Disadvantages:
It can be overwhelming for new users due to its extensive features
Pricing may be steep for small businesses
Free trial: Yes, a 7-day free trial is available.
Pricing: Plans start at $119.95 per month.
SimilarWeb
SimilarWeb is a digital market intelligence platform that offers users valuable insights into their competitors’ web traffic, audience demographics, and marketing strategies.
The software’s robust analytics tools enable users to benchmark their performance against competitors, discover new growth opportunities, and make data-driven decisions to improve their online presence.
Key features:
Website traffic analysis
Competitor benchmarking
Industry analysis
Custom reports and alerts
Advantages:
Detailed website traffic analysis and competitor benchmarking
Industry analysis for better market understanding
Custom reports and alerts for tailored insights
Disadvantages:
Limited capabilities for social media monitoring
Data accuracy may vary for smaller websites
Free trial: Yes, a limited free plan is available.
Pricing: Contact SimilarWeb for a custom quote based on your business needs.
Contify
Contify is an AI-powered market intelligence platform that helps businesses stay up-to-date on industry news, trends, and competitor activities.
The software uses advanced machine learning algorithms to analyze millions of data sources and deliver real-time relevant, actionable insights.
Contify suits businesses across various industries, including finance, healthcare, and technology.
Key features:
News Monitoring
Competitor analysis
AI-driven insights
Customizable reports and alerts
Advantages:
AI-driven news monitoring and competitor analysis
Real-time insights for better decision-making
Customizable reports and alerts
Disadvantages:
Limited social media analytics capabilities
It may require additional tools for in-depth market research
Free trial: Yes, a 14-day free trial is available.
Pricing: Contact Contify for a custom quote based on your business needs.
Owler
Owler is a competitive intelligence platform that provides users with up-to-date information on their competitors, including news, funding updates, and acquisition announcements.
Owler’s intuitive interface and customizable alerts allow users to monitor their competition and stay informed about significant industry developments.
Key features:
Real-time news alerts
Competitive benchmarking
Funding and acquisition tracking
Customizable email digests
Advantages:
Real-time news alerts for staying informed
Competitive benchmarking and funding tracking
Customizable email digests for convenience
Disadvantages:
Limited in-depth market analysis features
No social media monitoring capabilities
Free trial: Yes, a limited free plan is available.
Pricing: Contact Owler for a custom quote based on your business needs.
Talkwalker
Talkwalker is a powerful social media analytics and listening platform that enables businesses to monitor their online presence, track competitors, and uncover valuable market insights.
The software offers a range of tools for sentiment analysis, crisis management, and influencer identification, making it a versatile choice for businesses of all sizes.
Key features:
Social media listening
Sentiment analysis
Influencer identification
Crisis management tools
Advantages:
Powerful social media listening and analytics tools
Sentiment analysis and influencer identification
Crisis management features for effective brand monitoring
Disadvantages:
Limited capabilities for offline media monitoring
Pricing may be steep for small businesses
Free trial: Yes, a custom demo is available upon request.
Pricing: Contact Talkwalker for a custom quote based on your business needs.
Brandwatch
Brandwatch is a comprehensive digital consumer intelligence platform that helps businesses analyze social media data, monitor brand reputation, and track industry trends.
With its advanced analytics tools and user-friendly interface, Brandwatch enables users to deeply understand their target audience and make data-driven decisions to improve their online presence.
Key features:
Social media analytics
Sentiment analysis
Image recognition
Customizable dashboards and reports
Advantages:
Comprehensive social media analytics and sentiment analysis
Image recognition for visual content analysis
Customizable dashboards and reports for tailored insights
Disadvantages:
The steep learning curve for new users
Pricing can be expensive for small businesses
Free trial: Yes, a custom demo is available upon request.
Pricing: Contact Brandwatch for a custom quote based on your business needs.
SpyFu
SpyFu is a competitive intelligence tool designed to help businesses gain insights into their competitors’ SEO and PPC strategies.
The software allows users to analyze competitor keywords, ad campaigns, and backlinks to uncover new opportunities and improve their online marketing efforts.
SpyFu is popular among SEO professionals, PPC marketers, and content creators.
Key features:
Competitor keyword research
PPC ad campaign analysis
Backlink analysis
SEO and PPC reports
Advantages:
In-depth competitor keyword research and analysis
PPC ad campaign analysis for better marketing strategies
Backlink analysis and SEO reports for improved online presence
Disadvantages:
Limited capabilities for social media monitoring
Data accuracy may vary for smaller websites
Free trial: Yes, a limited free plan is available.
Pricing: Plans start at $39 per month.
Sisense
Sisense is an end-to-end data analytics platform that enables businesses to turn complex data into actionable insights.
With its powerful data integration and visualization tools, Sisense allows users to analyze market trends, monitor competitors, and make informed decisions to drive growth.
The software suits businesses across various industries, including retail, healthcare, and finance.
Key features:
Data integration
Data visualization
Customizable dashboards
Predictive analytics
Advantages:
Robust data integration and visualization tools
Customizable dashboards for tailored insights
Predictive Analytics for proactive decision-making
Disadvantages:
It can be overwhelming for new users due to its extensive features
Pricing may be steep for small businesses
Free trial: Yes, a custom demo is available upon request.
Pricing: Contact Sisense for a custom quote based on your business needs.
Ahrefs
Ahrefs is a powerful SEO and content marketing tool that provides users with various market intelligence features, including keyword research, backlink analysis, and competitor tracking.
With its extensive data index and user-friendly interface, Ahrefs enables users to gain valuable insights into their online presence and discover new opportunities to boost their search rankings.
Key features:
Keyword research
Backlink analysis
Content explorer
Rank tracking
Advantages:
Comprehensive keyword research and backlink analysis tools
Content explorer for discovering content opportunities
Rank tracking for monitoring search performance
Disadvantages:
Limited social media analytics capabilities
Pricing may be steep for small businesses
Free trial: No, but a 7-day trial is available for $7.
Pricing: Plans start at $99 per month.
In conclusion, the market intelligence software landscape offers a variety of solutions for businesses looking to gain valuable insights and stay ahead of their competition.
Each of these 12 tools offers unique features and capabilities, so it’s essential to carefully consider your organization’s needs and goals when selecting the right software.
Remember to evaluate factors like ease of use, scalability, and integration with your existing tools and systems.
By investing in the right market intelligence software, your business will be well-positioned to make data-driven decisions, capitalize on new opportunities, and achieve long-term success.