The rapidly evolving world of social media has made it increasingly crucial for businesses and marketers to monitor their online presence closely.
Understanding the performance of your social media campaigns and analyzing user interactions is crucial for shaping your marketing strategy and making informed decisions.
Social media analytics software provides the tools and insights necessary to achieve this.
With countless options, choosing the right social media analytics software can be daunting.
To help you make an informed decision, we have compiled a list of the 11 best social media analytics software of 2023.
Each platform offers unique features and benefits, so read on to find the best solution.
Sprout Social
Sprout Social is a comprehensive social media management platform with a strong focus on analytics.
It’s designed for businesses of all sizes, and its intuitive interface makes it easy for users to navigate and understand their social data.
Key Features:
Unified dashboard for all social media profiles
In-depth analytics and reporting
Smart inbox for efficient message management
Social listening and keyword tracking
Social CRM features
Content planning and publishing tools
Advantages:
The comprehensive feature set for social media management
Intuitive interface
In-depth analytics and reporting
Good team collaboration features
Disadvantages:
It can be expensive for smaller businesses or those with multiple users.
Free Trial: 30-day free trial
Pricing: Standard ($99/user/month), Professional ($149/user/month), Advanced ($249/user/month)
Hootsuite
Hootsuite is another well-known social media management platform that provides various analytics tools.
It is suitable for small businesses, enterprises, and agencies, with a scalable interface and customizable reporting options.
Key Features:
Centralized social media dashboard
Performance metrics for multiple platforms
Customizable reports and data export options
Social listening and sentiment analysis
Content scheduling and collaboration features
App integrations and extensions
Advantages:
Centralized social media dashboard
Wide range of analytics tools
Customizable reporting
A large number of app integrations and extensions
Disadvantages:
The interface can be overwhelming for new users
Limited reporting capabilities in lower-tier plans
Free Trial: 30-day free trial
Pricing: Professional ($49/month), Team ($129/month), Business ($599/month), Enterprise (custom pricing)
Buffer
Buffer is a user-friendly social media management tool primarily focusing on content planning and publishing.
However, its analytics capabilities have grown significantly, making it a powerful contender in the social media analytics software market.
Key Features:
Content planning and scheduling
Analytics and reporting for major social platforms
Customizable reports and data visualization
Instagram Stories analytics
Engagement tracking and audience insights
Team collaboration and workflow management
Advantages:
User-friendly interface
Vital content planning and publishing tools
Customizable analytics reports
Disadvantages:
Limited social listening and engagement features
Free Trial: 14-day free trial
Pricing: Pro ($15/month), Premium ($65/month), Business ($99/month)
Socialbakers
Socialbakers is an AI-powered social media analytics platform designed for data-driven marketers.
Its advanced analytics capabilities help you optimize your social media strategy, understand your audience, and make better decisions.
Key Features:
AI-driven audience analysis and segmentation
Content intelligence and performance tracking
Social media listening and sentiment analysis
Influencer identification and management
Competitive analysis and benchmarking
Integrated ad analytics
Advantages:
AI-driven audience analysis and segmentation
Advanced content intelligence
Integrated ad analytics
Disadvantages:
It can be expensive for smaller businesses
The learning curve for advanced features
Free Trial: 20-day free trial
Pricing: Essential (custom pricing), Smart (custom pricing), Scale (custom pricing)
Brandwatch
Brandwatch is an advanced social media listening and analytics platform that enables businesses to monitor their online presence, track brand sentiment, and gain deep insights into consumer behavior.
Key Features:
Social media listening and monitoring
Sentiment analysis and trend identification
Image recognition and logo detection
Advanced query capabilities for precise data filtering
Customizable dashboards and data visualization
Integrations with popular marketing tools
Advantages:
Advanced social listening and monitoring capabilities
Customizable dashboards and data visualization
Wide range of integrations
Disadvantages:
Steeper learning curve
Custom pricing may not be suitable for smaller budgets
Free Trial: Not available
Pricing: Custom pricing based on requirements
Agorapulse
Agorapulse is a comprehensive social media management tool that combines publishing, engagement, and analytics features in one platform.
Its powerful analytics capabilities make it an excellent choice for businesses looking to track their social media performance.
Key Features:
Unified social media inbox for efficient message handling
Customizable analytics and reporting
Competitor analysis and benchmarking
Social listening and monitoring
Content scheduling and team collaboration features
CRM tools for audience management
Advantages:
Unified social media inbox
Customizable analytics and reporting
Comprehensive social media management features
Disadvantages:
Limited data export capabilities
The interface could be more streamlined
Free Trial: 28-day free trial
Pricing: Medium ($79/month), Large ($159/month), X-Large ($239/month), Enterprise ($399/month)
Quantity
Quintly is a dedicated social media analytics platform that provides in-depth insights, customizable dashboards, and data-driven recommendations.
It is suitable for businesses of all sizes and offers a range of tools to measure and improve your social media strategy.
Key Features:
Customizable dashboards and reporting
Performance metrics for multiple social platforms
Competitor analysis and benchmarking
API access for data integration
Social listening and sentiment analysis
Automated reporting and data export options
Advantages:
Customizable dashboards and reporting
Competitor analysis and benchmarking
API access for data integration
Disadvantages:
Lacks built-in publishing and engagement features
Custom pricing may not suit all budgets
Free Trial: 14-day free trial
Pricing: Custom pricing based on the number of social profiles and users
Meltwater
Meltwater is a comprehensive media intelligence platform that combines social media monitoring, analytics, and engagement tools.
It helps businesses understand their digital presence, track sentiment, and uncover insights to improve their marketing strategy.
Key Features:
Social media listening and monitoring
Sentiment analysis and natural language processing
Competitive analysis and benchmarking
Influencer identification and management
Customizable dashboards and data visualization
Integrated PR and communications tools
Advantages:
Comprehensive media intelligence platform
Advanced sentiment analysis and natural language processing
Integrated PR and communications tools
Disadvantages:
It can be expensive for smaller businesses
The interface can be overwhelming for new users
Free Trial: Not available
Pricing: Custom pricing based on requirements
Keyhole
Keyhole is a real-time social media analytics tool specializing in a hashtag and keyword tracking.
It gives businesses valuable insights into their campaigns, brand performance, and audience engagement across various social platforms.
Key Features:
Hashtag and keyword tracking
Real-time analytics and performance metrics
Customizable dashboards and reporting
Influencer tracking and identification
Sentiment Analysis and audience insights
Social Listening and competitor analysis
Advantages:
Real-time analytics and performance metrics
Strong hashtag and keyword tracking capabilities
Influencer tracking and identification
Disadvantages:
Limited engagement and publishing features
Pricing may be prohibitive for smaller budgets
Free Trial: 7-day free trial
Pricing: Essential ($59/month), Professional ($159/month), Corporate ($259/month)
Awario
Awario is a social media listening and analytics platform that enables businesses to monitor their online presence, track brand sentiment, and discover valuable insights about their audience.
Its powerful search capabilities make it an excellent choice for tracking mentions, keywords, and hashtags.
Key Features:
Social media listening and monitoring
Sentiment analysis and trend identification
Hashtag and keyword tracking
Influencer identification and management
Competitive analysis and benchmarking
Real-time alerts and notifications
Advantages:
Powerful search capabilities for tracking mentions, keywords, and hashtags
Influencer identification and management
Real-time alerts and notifications
Disadvantages:
Limited publishing and engagement features
Advanced analytics features may require a learning curve
Free Trial: 7-day free trial
Pricing: Starter ($24/month), Pro ($74/month), Enterprise ($249/month)
Rival IQ
Rival IQ is a social media analytics platform designed to help businesses analyze their social media performance, uncover actionable insights, and make data-driven decisions.
Its competitive analysis features make it a popular choice among marketers looking to stay ahead.
Key Features:
Competitive analysis and benchmarking
Social media performance metrics
Customizable dashboards and data visualization
Influencer identification and tracking
Social listening and sentiment analysis
Scheduled reporting and data export options
Advantages:
Comprehensive competitive analysis and benchmarking
Customizable dashboards and data visualization
Scheduled reporting and data export options
Disadvantages:
Lacks built-in social media publishing features
Pricing may not suit all budgets
Free Trial: 14-day free trial
Pricing: Basic ($199/month), Professional ($349/month), Enterprise (custom pricing)
Choosing the right social media analytics software is essential for understanding your online presence, optimizing your marketing strategy, and making informed decisions.
Each of the 11 platforms above offers unique features and benefits, so consider your specific needs and goals before deciding.
Whether you’re looking for advanced analytics capabilities, social listening features, or comprehensive management tools, this list of the 11 best social media analytics software of 2023 is a great starting point for
finding the perfect solution for your business.
Please take advantage of these platforms’ free trials and demos to test their features and determine which software best aligns with your needs and budget.
In addition to selecting the right software, investing time in understanding the data and insights these tools provide is crucial.
Regularly monitoring your social media analytics will allow you to fine-tune your strategy, improve engagement, and, ultimately, achieve better results.
As the social media landscape evolves, staying up-to-date with the latest trends and tools is essential for maintaining a competitive edge.
Keep an eye on new social media analytics software developments, and be prepared to adapt your strategy as needed to ensure long-term success in the digital space.
By leveraging the power of social media analytics software, you can unlock valuable insights, drive engagement, and elevate your brand’s online presence.
With the right tool, you’ll be well-equipped to navigate the ever-changing world of social media and make data-driven decisions that propel your business forward.