As the digital landscape continues to evolve, content marketing has become crucial to any business’s success.
With so many options available, choosing the right content marketing software for your needs can be daunting.
That’s why we have compiled a comprehensive buyer’s guide featuring the 11 best content marketing software of 2023 based on their features, ease of use, and value for money.
Read on to find the perfect solution for your business.
HubSpot
HubSpot is a leading content marketing software that integrates marketing, sales, customer service, and CRM tools into a single platform.
It provides a range of features, including content creation and management, analytics, social media integration, email marketing, and more.
Key Features:
Content management system
SEO tools
Social media scheduling and monitoring
Email marketing
Landing page builder
Marketing automation
CRM integration
Advantages:
All-in-one platform for marketing, sales, and customer service
User-friendly interface
Comprehensive content management system
Strong marketing automation features
Large library of integrations
Disadvantages:
It can be expensive for small businesses
Advanced features may have a steep learning curve
Free Trial: Yes, a free plan is available
Pricing: Paid plans start from $45 per month
SEMrush
SEMrush is a popular digital marketing suite specializing in search engine optimization (SEO) and content marketing.
It provides many features, including keyword research, backlink analysis, and content optimization tools.
Key Features:
Keyword research
Backlink analysis
Site audit
Content optimization tools
Competitor analysis
Social media management
PPC tools
Advantages:
Comprehensive SEO and digital marketing suite
Robust keyword research and backlink analysis
Regular updates and new features
Competitive intelligence tools
Disadvantages:
The interface may be overwhelming for beginners
It can be expensive for smaller businesses
Free Trial: Yes, a free plan is available
Pricing: Paid plans start from $119.95 per month
Trello
Trello is a flexible and user-friendly project management tool for organizing and managing content marketing tasks.
Its visually appealing interface allows users to easily create boards, lists, and cards to track and prioritize tasks.
Key Features:
Drag-and-drop interface
Task assignment
Due dates and reminders
File attachments and comments
Team collaboration
Integration with popular apps
Advantages:
Highly flexible and customizable
Easy-to-use interface
Great for team collaboration
Integration with popular apps
Disadvantages:
Limited advanced features
It may not be suitable for larger teams or complex projects
Free Trial: Yes, a free plan is available
Pricing: Paid plans start from $5 per user per month
Ahrefs
Ahrefs is a powerful content marketing and SEO software that provides valuable insights on keywords, backlinks, and competitor analysis.
It is ideal for businesses looking to improve search engine rankings and increase organic traffic.
Key Features:
Keyword research
Backlink analysis
Site audit
Rank tracking
Content explorer
Competitor analysis
Advantages:
Powerful SEO tools and features
In-depth backlink analysis
Regular updates to keywords and backlinks
Disadvantages:
No free plan is available
It may be expensive for smaller businesses
The steeper learning curve for beginners
Free Trial: 7-day trial for $7
Pricing: Paid plans start from $99 per month
Mailchimp
Mailchimp is a well-known email marketing software offering content marketing tools.
It allows users to create and send personalized email campaigns, create landing pages, and even manage social media advertising.
Key Features:
Email marketing
Landing page builder
A/B testing
Marketing automation
CRM
Social media advertising
Advantages:
User-friendly email marketing platform
Good range of content marketing tools
Marketing automation features
Generous free plan
Disadvantages:
Limited customization options for email templates
It can become expensive as your subscriber list grows
Free Trial: Yes, a free plan is available
Pricing: Paid plans start from $9.99 per month
Buffer
Buffer is a popular social media management tool that makes scheduling and publishing content across multiple platforms easy.
It also provides analytics to help you track the performance of your content and optimize your social media strategy.
Key Features:
Social media scheduling
Analytics
Multiple account management
Content curation
Browser Extensions
Mobile apps
Advantages:
Easy-to-use social media scheduling tool
Analytics features to track content performance
Integrations with popular apps
Free plan available
Disadvantages:
Limited functionality compared to some competitors
No built-in content curation tools
Free Trial: Yes, a free plan is available
Pricing: Paid plans start from $15 per month
Yoast SEO
Yoast SEO is a widely-used plugin for WordPress that helps businesses optimize their website content for search engines.
It offers real-time content analysis, keyword suggestions, and readability checks to ensure your content is SEO-friendly and engaging for readers.
Key Features:
Real-time content analysis
Keyword Suggestions
Readability checks
XML sitemap generation
Breadcrumbs control
Schema markup
Advantages:
Comprehensive SEO plugin for WordPress
Real-time content analysis
User-friendly interface
Regular updates
Disadvantages:
Limited to WordPress websites
Some advanced features only available in the premium version
Free Trial: Yes, the free version is available
Pricing: Premium version starting from $89 per year
CoSchedule
CoSchedule is a comprehensive content marketing platform that combines project management, social media scheduling, and analytics in one place.
It is designed to help businesses streamline their content creation and publishing process, doing planning and executing a successful content marketing strategy easier.
Key Features:
Content calendar
Social media scheduling
Task management
Team collaboration
Analytics
Integrations with popular tools
Advantages:
Combines content calendar, social media scheduling, and project management
Great for team collaboration
Integration with popular tools
Analytics features
Disadvantages:
It can be expensive for small businesses
Some features may require additional plugins or integrations
Free Trial: 14-day free trial
Pricing: Paid plans start from $29 per user per month
Canva
Canva is a user-friendly graphic design tool that enables businesses to create visually appealing content for their marketing campaigns.
With a vast library of templates, images, and design elements, Canva makes creating professional-quality graphics for social media, blog posts, and other digital marketing channels easy.
Key Features:
Drag-and-drop design interface
Thousands of templates
Image Library
Customizable branding
Collaboration tools
Mobile apps
Advantages:
User-friendly design tool
Extensive library of templates and design elements
Collaboration features
Free plan available
Disadvantages:
Limited advanced design tools
It may not be suitable for professional designers
Free Trial: Yes, a free plan is available
Pricing: Paid plans start from $12.95 per user per month
BuzzSumo
BuzzSumo is a robust content research and analysis tool that helps businesses discover trending topics and analyze the performance of their content.
It provides insights into popular content, influencer engagement, and competitor performance, allowing businesses to make data-driven decisions in their content marketing efforts.
Key Features:
Content discovery
Influencer identification
Competitor analysis
Social media engagement metrics
Alerts and notifications
Content analysis reports
Advantages:
In-depth content research and analysis tools
Identifies influencers and popular content
Competitive intelligence features
Alerts and notifications
Disadvantages:
No content creation tools
It can be expensive for smaller businesses
Free Trial: 30-day free trial
Pricing: Paid plans start from $99 per month
ClearVoice
ClearVoice is an all-in-one content marketing platform that simplifies the content creation process by connecting businesses with a network of vetted freelance writers, designers, and strategists.
It also offers project management tools and an intuitive content calendar to help you streamline your content marketing strategy.
Key Features:
Talent network
Content calendar
Project management tools
Team collaboration
Analytics and Reporting
Integrations with popular apps
Advantages:
Access to a network of vetted freelance talent
Streamlines content creation and management
Collaboration and project management tools
Customizable to individual needs
Disadvantages:
No standard pricing plans
It may be expensive for smaller businesses
Free Trial: No
Pricing: Custom pricing based on individual needs
Choosing the right content marketing software for your business is essential to ensure the success of your content marketing strategy.
By evaluating the features, pricing, and overall effectiveness of the tools listed in this comprehensive buyers guide, you can find the perfect content marketing software that meets your unique needs and helps your business thrive in the competitive digital landscape.